Transforming Sporting Experience Into
Business Legacy
Early-stage ventures, built with SEIS in mind.
We are focused on developing high-potential startup companies and, where suitable, structure them to seek HMRC advance assurance under SEIS before fundraising. This gives investors access to carefully prepared opportunities designed for growth, transparency and tax-efficient investment potential.
Our Story and
Mission
Founded on the legacy of football legend Ian Rush, IR9 is Wales’ premier sports business incubator. We support athletes and sport-led founders in transitioning to successful business careers through personalised mentoring, hands-on venture-building, and strategic networks. Our mission is to create sustainable ventures that leverage sports experience to fuel innovation, community impact, and long-term legacy.

