Mental Health, Wellbeing & Better Advice
Challenging harmful systems in sport
Sport is damaged by misinformation, bad advice, reputational harm, and mental-health pressures
that are too often ignored. We build ventures and programmes that educate, protect, and create
healthier environments for players, families, and communities whilst disrupting the people and
firms responsible.
Opportunities
A platform addressing misinformation, harmful narratives, and reputational damage in sport.
Fake News in Sport Education Platform
Programmes focused on media literacy, source awareness, and the impact of false or distorted reporting.
Mental Health in Sport Education Hub
Workshops and initiatives around wellbeing, resilience, confidence and support systems in sport.
Better Advice in Sport Project
Education designed to help people identify poor advice in business, media, finance and sport.
Sports Media, Content and Reputation Lab
A live environment for storytelling, digital media, public communication and reputational resilience.
